skip to main content

© 2025 - 2026 Into Games
Powered by Bird's Eye View.
Built by MAJOR.

Principal Game Designer

Game Designers are responsible for developing and refining core game mechanics, systems, and features that shape the player experience, balancing gameplay elements such as pacing, difficulty, and in-game economies to enhance engagement and retention. They create prototypes whether paper-based, physical, or in-engine, to test and iterate on gameplay ideas, adapting designs to technical and production constraints as necessary. Their work supports critical development workflows, including feature integration, content implementation, and post-launch iteration. Game Designers collaborate closely with artists, programmers, producers, QA teams, Narrative Designers, and Animators to ensure cohesive, high-quality experiences, maintaining consistent gameplay languages and documentation that guide interdisciplinary teams throughout the project lifecycle. They also support playtesting efforts, research industry trends, and contribute creatively to feature ideation and improvement.

Salary

£45k - £70k

£45k

£50k

£55k

£60k

£65k

£70k

  • Architect systems that meet product goals and give us strong conviction in the commercial viability of the game.
  • A holistic view of game systems, including the downstream effects of design decisions throughout both the product and player lifecycle, coupled with a strong understanding of fundamental design principles
  • Deep understanding of systems design, player psychology, and emerging industry trends.
  • Excellent knowledge of Unreal Engine 4 and Unreal Engine Editor full working proficiency.
  • Bug Fixing and describing case studies in the knowledge base.
  • Extensive knowledge of games as a service and live operations – you know what good looks like and can build efficient design processes, workflows, and tooling to enable it.

Software & Tools

Unreal Editor

Confluence

Jira

Technical Areas

Systems architecture

game-as-a-service design

live operations awareness (GaaS)

tool development

playtesting and iteration leadership

Interpersonal Skills

Communication

Collaboration

Feedback synthesis

Cross-functional alignment