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Principal UX Designer

UX Designers in game development are responsible for creating user-centered interfaces and interactive experiences that support gameplay clarity and engagement. They contribute by producing wireframes, prototypes, user flows, and high-fidelity mockups that communicate design intent and ensure intuitive player interaction. Their work supports iterative design processes that incorporate user research, testing, and feedback to refine usability and accessibility. UX Designers collaborate closely with cross-functional teams including game designers, engineers, artists, technical artists, and stakeholders to align visual identity, technical feasibility, and gameplay goals throughout the production lifecycle. They ensure designs remain consistent across platforms and adapt to evolving player needs and technological constraints.

Salary

£55k - £91.4k

£50k

£60k

£70k

£80k

£90k

£100k

  • Expertise creating and utilizing prototypes to test and refine gameplay
  • Adept at UX prototyping
  • Expertise in UX design tools and methodologies like Sketch, Figma, Adobe XD, wireframing, prototyping, and user testing
  • Great working knowledge of Unreal engine or equivalent engine experience
  • Solid understanding of player psychology and user-centred design principles
  • Good understanding of product specifications and user psychology
  • Curious about accessibility design and inclusive UX practices
  • Cross-platform experience working with designing for multiple platforms
  • Working knowledge of early stage product development and incubation processes (e.g., Google Ventures Design Sprints)

Software & Tools

Figma

Sketch

Adobe XD

Unreal Engine

Google Ventures Sprint Tools

Technical Areas

UX prototyping

game theory & player psychology

accessibility design

research and testing

layout and interaction design

cross-platform workflows

Interpersonal Skills

Collaboration

Communication

Presentation skills

Stakeholder alignment