Salary
£89.9k - £134.9k
£80k
£90k
£100k
£110k
£120k
£130k
£140k
Principal Product Designer & Manager
Product Design & Management defines and delivers features across the game development lifecycle, translating product goals and user needs into clear requirements and ensuring alignment across disciplines. It supports workflows for feature design, implementation, and live operations by analysing player data, market trends, and performance metrics to inform decisions and optimize engagement, retention, and monetisation. The function collaborates closely with game designers, developers, artists, technical teams, and analytics partners to validate concepts, balance systems, and iterate on user experiences, ensuring high-quality and timely delivery through structured roadmaps and cross-functional coordination.
- Track record of delivering incremental, meaningful improvements to tools, content, or processes
- Extensive understanding of game KPIs, monetization strategies, and player preferences
- Deep understanding of game design principles, mechanics, and player psychology
- Data-driven mindset with knowledge of a data language and data visualisation tools
- Familiarity with software development lifecycles, APIs, system integrations, managing and prioritising sprints, and acting as product owner
- Working knowledge of development and tools for Android and iOS
- Proficiency with Excel, Tableau, and Looker
- Experience designing content, A/B tests, campaigns, and features to maximise acquisition, engagement, and monetization
Software & Tools
Excel
Tableau
Looker
iOS (Development Tools)
SQL
Python
R
A/B Testing Platforms
API & System Integration Tools
Technical Areas
Product ownership & lifecycle management
KPI & monetisation analysis
data-driven feature design
sprint planning
Product backlog & roadmap management
UX optimisation
player psychology & retention
cross-functional collaboration
Interpersonal Skills
Leadership
Interpersonal skills
Collaboration across disciplines
Perspective reconciliation
Communication
Cross-functional coordination